Do lenticular postcards cost more than conventional cards?
They cost more to design and produce -- but return on investment makes them much more cost-effective than conventional mailings.
In comparison with the standard 1% to 1.5% rate of response, lenticular postcards can dramatically increase the response to your next mailing. According to Kodak, more than 90% of those who get a lenticular card in the mail, keep it. Compare that to what happens to a standard postcard.
Instead of throwing lenticular postcards away, people "play" with them, keep them, and show them around. So the response can keep coming in over a long period of time.
Lenticular flip or motion or 3D postcards are memorable. The message-retention rate is at least three times that of a standard postcard with a similar design.
It is usually necessary to mail out a conventional postcard three times before people take note of it and consider making an inquiry.
You only have to mail out a lenticular postcard once to make a powerful impact and gain instant credibility.
This means major savings in addressing/mailing costs and postage - and a big savings in time.
If it's a pre-show mailer, the impression you make is all-important.
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Call us at 262-703-9999 to discuss your upcoming project. We will be happy to give you free samples and a firm quote.
And we can address and mail your lenticular postcards out for you - at the same rates we charge for our standard postcard mailing services!
